With the market talking about the
acceptance of various types of cards, no doubt it has become difficult, but it
will be worth condensing all the card chatter. The question that just does not
sink well soon is that why do we need this sudden shift?
As for India’s case, the Reserve
Bank of India issued a circular in 2015 which entails the statement:
‘Banks are advised that with
effect from September 01, 2015 all new cards issued – debit and credit,
domestic and international – by banks shall be EMV chip and pin-based cards.’
Later the
deadline was extended to September 2016 and banks were informed to replace the magnetic
stripe cards issued, by December 31, 2018.
But what was
the reason? What is so inefficient about the existing magnetic strip cards? The shift from traditional magnetic cards to the
advanced chip & pin cards have given birth to numerous questions in the
minds of business owners and customers.
“EMV chip technology is far more secure than the magnetic
stripe, therefore, EMV has been adopted by many countries.”
Magnetic stripe cards – The end of an
era?
The history of Magnetic stripe cards dates to the early
1950s. A magnetic stripe card has been named so because the customer’s data is
stored in the magnetic stripe affixed to the back of the card and it can be
retrieved by swiping it through any card swiping device.
The magnetic stripe card contains three tracks and the first
two tracks are encoded with information about the card holder’s account, such
as their credit card number, full name, the card’s expiry date and the country
code while additional information may be stored in the third track.
The flaw is that the information contained in the magnetic
stripe is static.
Hence, it is possible for fraudsters to duplicate the data.
What are chip and pin cards?
Payment cards that comply with the EMV standard (EuroPay,
MasterCard, and Visa – the three companies that originally created the
standard) but stores the data on the integrated circuit or the ‘chip’.
The data retrieved from the chip is unique. Every time a
chip and pin card are used for payment, the chip creates a unique transaction
code which cannot be used again very much unlike Magnetic Stripe cards.
Imagine a hacker stole the chip information from one
specific point of sale. Typical card duplication will not work because the
stolen transaction number created in that instance wouldn’t be usable again and
as a result, the card will be rendered useless as access will be denied.
According to Visa, in March 2017, chip-enabled merchants in
the United States saw a 58 percent drop in counterfeit fraud compared to a year
earlier.
In short, EMV technology will not prevent data breaches from
occurring, but it will make it much harder for criminals to successfully profit
from what they steal. In order to get the credentials, someone would have to
get into the physical chip circuit and manipulate things to get your bank
information.
A new wave – Contactless cards
The shift to chip and pin cards will be a thing of the past
quite soon as the talked about entrant– Contactless card enabled with RFID
technology is even more secure.
Card data is retrieved through Near Field Communication and
Tap and pay, is apparently closing the gaps (not quite literally).
However, a lot of infrastructural issues needs to be
addressed before the shift can actualize. POS Machine need to be able to
accept these technologies in the first place. Given that many of the providers have
completely enabled acceptance of EMV cards, it is certainly a near field
possibility.
